Agritourism

Putting ‘Agri’ into Agritourism at DRIFT. & Castleton Events

We caught up with Stuart & Jo McNicol at the East Central Monitor Farm meeting on 8th August to find out what they were hoping to gain from the meeting, which focused on putting the 'Agri' into an Agritourism Business. Stuart and Jo are currently looking at ways to develop a stronger connection between the farm which is cereals based and their two diversification businesses; DRFIT. and Castleton Events....

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Lennox Branding Update

During the second West Central Agritourism Monitor Farm meeting on 26th June 2019, Lesley Wood from LMW Consulting gave feedback to attendees on the workshop that she carried out with the Lennox family. The workshop looked at branding all the enterprises that the Lennox's run within on brand, including creating a new brand name and logo. A copy of the brand questionnaire the Lennox family carried out with the progress they have made on developing the brand is available to view via the West Central meeting two report....

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LMW Consulting presentation on how to successfully brand your business

On Wednesday 26th June Lesley Wood from LMW Consulting attended the West Central Agritourism Monitor Farm Meeting to talk to attendees about how to successfully brand a business. The following video is PART 1 of Lesley's presentation she gave on the 26th June. Please see part 2 and part 3 for the remaining parts of the presentation on the following links; Part 2 Part 3...

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West Central Meeting Two Report – Branding Your Business

The second West Central Monitor Farm meeting was held on Wednesday 26th June 2019 at Luss Village Hall with the theme ‘Branding Your Business’. The meeting focused on why branding is important for your business and included advice and feedback from guest speaker Lesley Wood who owns LMW Consulting Ltd. She spoke about a brand being everything that the general public know, think they know and/or feel about your business. Offering advice and feedback to the 24 business representatives that attended, she provided insights to developing and evolving their own brand. Click here to view the full meeting report. Videos of Lesley's presentations along with the group feedback can been seen on the News & Blogs section....

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Branding Your Business

Lesley Wood an experienced brand and marketing consultant is working with the Lennox family (West Central Agritourism Monitor Farmers) undertaking a brand workshop. Some of the challenges which require to be addressed are – - Multiple names for different areas of the business – are they separate offerings to the market place or one offering? - Multiple websites/social media channels with duplication of effort and diluting followers and google ranking impact - How do the family best use the iconic Loch Lomond brand to their best advantage - What should the overall name for the business be? Should it be one brand or two/more? Listen to what Lesley and Kay Wilson (West Central Monitor Farmer) hope to achieve for Shantron and Shemore farms at the end of the workshop and come along to the next West...

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The Right Staff Are Key To Your Business – John Sinclair, Craigie’s Farm Shop

In 2007 John Sinclair and his wife Kirsteen diversified their farming enterprise to include an Agritourism element – Craigie’s Farm Shop. Initially starting out as a small farm shop selling produce from their farm, the business developed exceptionally quickly driven by public demand and today consists of the following areas; • Farm Shop o Gifts, deli, home baking etc. • Butchery o Including buffalo meat from the nearby buffalo farm as well as a selection of Scotch Beef & Lamb • Activities o ‘Pick your own fruit’ o Native kids trail (farm walk) o Tasting/cookery demos and workshops • Meeting rooms available for hire • Farm business John shared his experiences of recruiting, training and retaining staff for the past 12 years with the 30+ Scottish business operators who attended the East Central meeting on Wednesday 5th June 2019 to gain...

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East Central Meeting Two Report – Recruiting, Training & Retaining Great Staff

The second East Central Monitor Farm meeting was held on Wednesday 5th June 2019 at DRIFT café, with the theme 'Recruiting, Training & Retaining Great Staff'. Over 30 businesses from across Scotland attended the meeting which focused on how businesses should manage staff in order to create a welcoming and workable environment for employees, employers and visitors who come to a business. The meeting included advice from guest speaker John Sinclair who owns Craigie's Farm Shop. John spoke about his journey from an employer starting out, to employing a team of over 60 people. He focused on how he attracts great people to work for him and how he maintains a happy and productive workforce. Click here to get access to the full report from East Central Meeting Two. ...

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West Central Meeting One Report – First Impressions Count

The first West Central Monitor Farm meeting was held on Tuesday 7th May 2019 at Shantron & Shemore Farms with the theme 'First Impressions Count'. Over 50 businesses from across Scotland attended the meeting and gave their honest feedback to the Lennox family about their self-catering cottages and hill sheep farms based on the banks of Loch Lomond.   Click here to get access to the full report from West Central meeting one. ...

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Meet The Businesses (Part 4 – Byres Farm)

Helen & Bill Smith run Byres Farm - a mixed livestock and arable farm located in Spey Bay, Morayshire. They have developed their agritourism business, 'The Paddocks' that welcomes visitors in a safe and controlled environment through ticketed events and group bookings to have farm tours and children activity days. They are travelling the large distance to attend our agritourism monitor farm meetings so they can meet more like minded people and find out other possibilities within the industry to expand their agritourism business further....

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