Agritourism

Meet The Businesses (Part 3 – Diversification)

Jasmine McKinnon from Jedburgh in the Scottish Borders has attended both our East & Central Monitor Farm meetings in the hope to gain the right advice and guidance she needs to help her with the process of establishing a new agritourism business on their mixed livestock farm. Jasmine highlights what she thinks her biggest challenge will be during the diversification project - in which they hope to develop accommodation opportunities on their working farm....

Read More

Meet The Businesses (Part 2 – Dipple Lodge)

We spoke to Cora Cooper from Cooper Farms, Muirkirk, Ayrshire at the recent West Central Monitor Farm meeting to hear why she is attending the meetings and what she hopes to achieve from the monitor farm programme. Cora is currently in the process of developing an agritourism business on their mixed farm, named Dipple Lodge. She hopes to develop the old stone shooting lodge in to luxury off-grid accommodation and has just completed her LEADER funding application....

Read More

Meet The Businesses (Part 1 – The Bus Stop)

During the first West Central Monitor Farm meeting on Tuesday 7th May, we caught up with some of the individuals that were in attendance to find out about their Agritourism enterprise, including Balfour Stewart who owns the Bus Stop - a holiday experience with a difference. The luxury, hand crafted accommodation is set on a working farm with beautiful panoramic views of the Lammermuir Hills, in the stunning East Lothian countryside....

Read More

West Central Meeting 1 – Highlights

Over 50 individuals from businesses across Scotland attended the first West Central Agritourism Monitor Farm meeting at Shantron and Shemore farms on Tuesday 7th May 2019. The meeting theme 'first impressions count' gave the individuals the opportunity to give their honest feedback to the Lennox family about their self-catering cottages and working hill sheep farm....

Read More

Agri-tourism: the way to grow for Scottish farmers

NatWest recently interviewed Caroline Millar, Scottish Agritourism Monitor Farm Facilitator about the monitor farms, and agritourism growth in Scotland. Millar believes there are two main driving forces behind the growing interest in and uptake of agri-tourism. “First, I really believe that there is an increasing consumer trend towards people understanding where their food comes from, and real authentic experiences,” she says. “And second is the need for farmers to add value to what they already do, and make their farms more sustainable. But I feel it is important that they offer a full agri-tourism experience, not just a rural tourism experience that happens to be on a farm. “One of the key challenges for the industry is: how do we stand out as a very rich experience that is different to just going...

Read More

East Central Meeting One Report – First Impressions Count

The first East Central Monitor Farm meeting was held on Wednesday 3rd April with the theme 'First Impressions Count' and focused on how important customer views are and how first impressions of your business is the starting point of the customer’s experience – good, bad or indifferent. Click here to get access to the full report from meeting one....

Read More

Five Minute Fact Sheet – First Impressions

After a while it is difficult to see our business as others would see it for the first time. Customers are constantly coming to get to know your business for the first time and will either have a positive or negative view of it, or somewhere in between. Click here to get access to our First Impressions fact sheet about customers first thoughts and opinions to a business. ...

Read More