Reports

MeetingTopicReport
1First Impressions Count (East)Meeting 1 Report - East
2First Impressions Count (West)Meeting 2 Report - West
3Recruiting, Training & Retaining Great Staff Meeting 3 Report - East
4Branding Your BusinessMeeting 4 Report - West
5How to put 'Agri' in to AgritourismMeeting 5 Report - East
6Making Money from Farm ToursMeeting 6 Report - West
7Food Tourism - What is Local?Meeting 7 Report - East
8Business BootcampMeeting 8 Report - West
9Making the correct Website InvestmentMeeting 9 Report - East
10Successful Succession PlanningMeeting 10 Report - West
11What do banks think of lending to the Agritourism Sector?Meeting 11 Report - East
12Effective StorytellingMeeting 12 Report - West
13Scottish Enterprise Agritourism Monitor Farm Programme - YEAR 1 REPORTYear 1 Summary Report
14Virtual Meeting Report - June 2020Virtual Meeting Report - June
15Virtual Meeting Report - July 2020Virtual Meeting Report - July
16Virtual Meeting Report - August 2020Virtual Meetings Report - August
17Virtual Meeting Report - September 2020Virtual Meetings Report - September
18Virtual Meeting Report - October 2020October Virtual Meetings Report
19Scottish Enterprise Agritourism Monitor Farm Programme - YEAR 2 REPORTAgritourism Monitor Farm Final Year 2 Report

Meet The Businesses (Part 3 – Diversification)

Jasmine McKinnon from Jedburgh in the Scottish Borders has attended both our East & Central Monitor Farm meetings in the hope to gain the right advice and guidance she needs to help her with the process of establishing a new agritourism business on their mixed livestock farm. Jasmine highlights what she thinks her biggest challenge will be during the diversification project - in which they hope to develop accommodation opportunities on their working farm....

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Meet The Businesses (Part 2 – Dipple Lodge)

We spoke to Cora Cooper from Cooper Farms, Muirkirk, Ayrshire at the recent West Central Monitor Farm meeting to hear why she is attending the meetings and what she hopes to achieve from the monitor farm programme. Cora is currently in the process of developing an agritourism business on their mixed farm, named Dipple Lodge. She hopes to develop the old stone shooting lodge in to luxury off-grid accommodation and has just completed her LEADER funding application....

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Meet The Businesses (Part 1 – The Bus Stop)

During the first West Central Monitor Farm meeting on Tuesday 7th May, we caught up with some of the individuals that were in attendance to find out about their Agritourism enterprise, including Balfour Stewart who owns the Bus Stop - a holiday experience with a difference. The luxury, hand crafted accommodation is set on a working farm with beautiful panoramic views of the Lammermuir Hills, in the stunning East Lothian countryside....

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West Central Meeting 1 – Highlights

Over 50 individuals from businesses across Scotland attended the first West Central Agritourism Monitor Farm meeting at Shantron and Shemore farms on Tuesday 7th May 2019. The meeting theme 'first impressions count' gave the individuals the opportunity to give their honest feedback to the Lennox family about their self-catering cottages and working hill sheep farm....

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Agri-tourism: the way to grow for Scottish farmers

NatWest recently interviewed Caroline Millar, Scottish Agritourism Monitor Farm Facilitator about the monitor farms, and agritourism growth in Scotland. Millar believes there are two main driving forces behind the growing interest in and uptake of agri-tourism. “First, I really believe that there is an increasing consumer trend towards people understanding where their food comes from, and real authentic experiences,” she says. “And second is the need for farmers to add value to what they already do, and make their farms more sustainable. But I feel it is important that they offer a full agri-tourism experience, not just a rural tourism experience that happens to be on a farm. “One of the key challenges for the industry is: how do we stand out as a very rich experience that is different to just going...

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East Central Meeting One Report – First Impressions Count

The first East Central Monitor Farm meeting was held on Wednesday 3rd April with the theme 'First Impressions Count' and focused on how important customer views are and how first impressions of your business is the starting point of the customer’s experience – good, bad or indifferent. Click here to get access to the full report from meeting one....

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Five Minute Fact Sheet – First Impressions

After a while it is difficult to see our business as others would see it for the first time. Customers are constantly coming to get to know your business for the first time and will either have a positive or negative view of it, or somewhere in between. Click here to get access to our First Impressions fact sheet about customers first thoughts and opinions to a business. ...

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