Everyone in business is aware of how important different forms of marketing is including television, newspaper and radio adverts but one of the most powerful mediums for businesses today is social media marketing.
Maren Robertson, founder of Marketing Life in Fife joined attendees for number of Scottish Enterprise Agritourism Monitor Farm online meetings to talk about the importance of improving your business’ marketing and social media communications.
Some of the main goals from the meetings were:
Click on the link below for the full presentation from Lesley Wood, LMW Consulting, which focusing on building a customer database platform and getting the most from loyalty schemes and e-news.
To create loyalty schemes and e-news, your audience must be GDPR compliant.
Having a suitable CRM system can help collate information on customers to ensure you are following GDPR.
Click on the following link for the full presentation from GDPR and Business Consultant, Tony Couch on GDPR .
Carrying out farm tours provides a unique opportunity for the general public and tourists to discover more about the huge diversity of the farming industry in Scotland. It reaches out to people who would not normally have the opportunity of visiting a farm and provides the public with new insights into the agricultural, food and drink and rural sector.
Click on the link below for the full presentation from Scottish Enterprise Agritourism Monitor Farm Programmes facilitator, Caroline Millar which focusing on making money from farm tours.
The presentation highlights key areas that businesses should research, review and analysis in order to make the most of offering farm tours including;
Gift cards & promotions can provide a variety of benefits for your business – from increased revenue to greater customer loyalty.
Click on the link below to access the full slides from Lesley Wood, LWM Consulting‘s presentation on Tuesday 25th August 2020 which focused on getting the most from gift vouchers and promotions.
Please click on the link below to access the full slides Lesley Wood from LMW Consulting presented on creating a marketing plan to refresh your business during our virtual meeting on 29th June 2020.
You can also access the following practical exercises provided by Lesley which can help create an effective plan for your business.
Digital Marketing Goals – this exercise is the first of circa 10 chapters of your marketing (or campaign) plan broken down into simple questionnaires.
Customer & Audience Personas – this exercise will help you identify the different types of customers who are attracted to your business and help identify the needs, wants and interests of your customers. This feedback will help you adapt your business and offer the best experience to your customers.
Andrew Craig from VisitScotland attended the East Central Monitor Farm meeting which focused on making the correct investment in a website.
Andrew highlighted the support VisitScotland can give to businesses setting up online booking systems within their websites and soome of the resources available. Click on the following two options below to download the documents created by VisitScotland;
*Please note: These are in no way a complete overview of the booking systems and OTAs available. There are many others not listed in the two documents. It’s imperative that businesses do their own research when making their choice and try out as many systems as is feasible.
VistScotland does not endorse any of the booking systems/OTAs listed in the two documents and they should merely be used as a starting guide to introduce businesses to the opportunities available. *
Click here to access some top tips on how to create a simple video using your Smartphone.
Video and photography are two great ways to market your business, whether it’s through your website or social media channels.
People enjoy visually seeing how a product works or what a venue looks like, so creating short videos or capturing strong images will help sell your business and its easy to do.
We carried out a group exercise at the East Central Monitor Farm meeting on 8th August where attendees practised their video making with each other. See below the results.
During the West Central Monitor Farm meeting on 26th June 2019, Lesley Wood from LWM Consulting carried out an exercise with delegates, helping them to describe the brand they were trying to develop and begin to inform marketing messages, social media content, colour schemes and visual imagery.
Click here to get access to the ‘Humanise Your Brand’ questionnaire and start your brand development process.
After a while it is difficult to see our business as others would see it for the first time.
Customers are constantly coming to get to know your business for the first time and will either have a positive or negative view of it, or somewhere in between.
Click here to access our five minute factsheet about the customers journey prior to & during a visit to a new business for the first time.