Welcome to the Scottish Agritourism Monitor Farm Programme

The Scottish Enterprise Agritourism Monitor Farm Programme is a three-year programme established in 2019 to provide expert and peer group support, knowledge exchange, skills development and confidence building to a wide range of agritourism and rural businesses across Scotland.

Funded by Scottish Enterprise
Agritourism mon farm - Castleton Farm-005

Stuart & Jo McNicol are directors of DRIFT. Ltd – a new café and agritourism business the couple opened in June 2018. Jo works full time in the café business and also runs an events business called Castleton Events. Both agritourism businesses are based on land on the family farm, run by Stuart and his father Bill, which compromises of 430 acre of cereals.

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Agritourism Monitor Farm Project West Central Scotland.

The Lennox family run two self-catering agritourism businesses on their 1,500 hectare working hill sheep farm located on the banks of Loch Lomond. Bobby, Anne and Kay work full time on the farm which is a tenant farm on Luss estate. Kay is the 10th generation of the family to work in the family farming business. Kay and her husband Dougie are developing a new luxury glamping business based on giving visitors the opportunity to undertake a range of farm tours and unique experiences, which the whole family will be involved in delivering.

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KEY DATES

In line with Government guidance surrounding COVID-19, the Scottish Agritourism Monitor Farm meeting scheduled to take place on Friday 3rd April 2020 will now consist of a virtual meeting via Zoom on Thursday 2nd April, starting at 10am.

The theme ‘Getting Market Ready’ will set out objectives for the day, for attendees to then go away and work on individually. Attendees will then meet again via zoom from 4pm to feedback what each person has been working on. Facilitator Caroline Millar will be available via phone/zoom throughout the day to speak to people individually about their business.

Some of the areas that will be covered during the meeting are;

  • Developing a new website – If you don’t have a website yet, many web developers are working from home and website companies may still be open – you and they can be getting on with this just now so you are prepared to launch your new website when people are beginning to think about getting out and visiting new places again;
  • Updating website content – people may already be at home surfing the internet and looking at their future days out, short breaks and holiday destinations to help give them something to look forward to after COVID-19 passes – your website content needs to be up to date, look professional and be able to catch the interest of those dreaming about where they will go in the future;
  • Social Media – With the whole of the UK in lockdown, digital marketing has never been more important and keeping your social media post fresh, light-hearted and informative will be key to keeping customers engaged. You can also create a number of social posts with the help of guidance from Caroline on the day of the virtual meeting and schedule them onto your social media platforms to keep communicating with people about your business;
  • A 12-month review – We have just had the final meeting signifying year one of the Scottish Agritourism Monitor Farm programme – what actions have you taken from each meeting, did you make the changes to your brand, write your story, update your website?

To register for the upcoming Agritourism Monitor Farm Meeting click here.

Monitor FarmDateLocation
West Central - Storytelling Tuesday 10th March 2020, Time: 10am - 4pmKilmarnock Millennium Hall, Gartocharn, G83 8NF
Virtual Meeting - Getting Market ReadyThursday 2nd April 2020, Time: 10amThis will be a meeting held via Zoom. Please register via Eventbrite to receive a link to the online meeting
East Central -Wednesday 3rd June 2020, Time: TBCTBC - depending on Government guidance surrounding COVID-19
West Central - Farm Tours in Practice - What's working and making money?Wednesday 24th June 2020, Time: TBCTBC - depending on Government guidance surrounding COVID-19
East Central - Thursday 13th August 2020, Time: TBCTBC - depending on Government guidance surrounding COVID-19
West Central - Tuesday 1st September 2020, Time: TBCTBC
East Central - Thursday 1st October 2020, Time: TBCTBC
West Central - Two-day Pricing Strategy WorkshopMonday 16th & Tuesday 17th November 2020, Time: TBCTBC
East Central - Thursday 10th December 2020, Time: TBCTBC
Agritourism Monitor Farm Project West Central Scotland.

Our Latest News

  • 25 Mar West Central Meeting Six Report – Effective Storytelling

    Click here to access the sixth West Central Scottish Enterprise Agritourism Monitor Farm meeting report, which took place on Tuesday 10th March 2020. The meeting, which focused on effective storytelling included guest speaker Stuart Delves – a writer and storytelling trainer, who gave support and advice to the 37 attendees on how to develop critical skills and confidence in this area. LEAF Open Farm Sunday’s Scottish Coordinator, Rebecca Dawes joined the meeting to discuss how to get involved with the 2020 event on Sunday 20th September*. West Central Community Group member Shona Duncan spoke alongside Rebecca, about her family’s experience of opening for Open Farm Sunday for the first time in 2019. *Please note change of date from what is detailed in the report due to COVID-19....

  • 12 Feb East Central Meeting Report – What do Banks think of Lending to the Agritourism Sector?

    Click here to access the meeting report from the sixth East Central meeting of the three-year Scottish Enterprise Agritourism Monitor Farm Programme, which took place on Wednesday 5th February 2020. The meeting focused on the topic of lending, and heard the views of three different bank managers on the following areas; Lending to the agritourism sector; What has worked well in agritourism projects they have funded; What agritourism businesses need to do to raise £1 million. Guest speakers for the evening were; Stephen Buchan and Stuart Tait from Clydesdale Bank Russell Pinkerton and Stuart Kenny from Royal Bank of Scotland Sarah Tyson form Bell Ingram representing the Agricultural Mortgage Company (AMC)...

  • 23 Jan West Central Meeting Five Report – How to run a Happy Family Business & Plan for Successful Succession

    Click here to access the fifth West Central Scottish Enterprise Agritourism Monitor Farm meeting report, which took place on Wednesday 15th January 2020. The meeting, which focused on succession, included speakers; Sian Bushell, a Family Business and Succession Expert and Linda Tinson from Ledingham Chalmers, who is a legal expert in structuring family business and succession. Duncan McConchie and his father Kerr, the Scottish Enterprise Agritourism Monitor Farmers from the 2014/15 programme, were also speakers at the event....

  • 19 Dec East Central Meeting Four Report – Making the Correct Website Investment

    Click here to access the fifth and final East Central Scottish Enterprise Agritourism Monitor Farm meeting report of 2019, which took place on Wednesday 11th December 2019. The meeting focused on the theme ‘making the correct website investment’, highlighting areas such as costs, timescale, suppliers and why it is important for a business to have a website. Guest speaker for the day was Lesley Wood from LMW Consulting, who has over 20 years’ experience in digital projects and marketing consultancy. You can view the live videos recorded at the meeting on 11th December below....