Welcome to the Scottish Agritourism Monitor Farm Programme

The Scottish Enterprise Agritourism Monitor Farm Programme is a three-year programme established in 2019 to provide expert and peer group support, knowledge exchange, skills development and confidence building to a wide range of agritourism and rural businesses across Scotland.

Funded by Scottish Enterprise
Agritourism mon farm - Castleton Farm-005

Stuart & Jo McNicol are directors of DRIFT. Ltd – a new café and agritourism business the couple opened in June 2018. Jo works full time in the café business and also runs an events business called Castleton Events. Both agritourism businesses are based on land on the family farm, run by Stuart and his father Bill, which compromises of 430 acre of cereals.

READ MORE
Agritourism Monitor Farm Project West Central Scotland.

The Lennox family run two self-catering agritourism businesses on their 1,500 hectare working hill sheep farm located on the banks of Loch Lomond. Bobby, Anne and Kay work full time on the farm which is a tenant farm on Luss estate. Kay is the 10th generation of the family to work in the family farming business. Kay and her husband Dougie are developing a new luxury glamping business based on giving visitors the opportunity to undertake a range of farm tours and unique experiences, which the whole family will be involved in delivering.

READ MORE

KEY DATES

In line with Government guidance surrounding COVID-19, the Scottish Agritourism Monitor Farm meetings scheduled to take place throughout 2021  will now consist of virtual meetings via Zoom for the foreseeable future.

To register or find out more about the upcoming Scottish Enterprise Agritourism Monitor Farm Meetings click here or email caroline@agritourism-monitorfarm.com.

Monitor Farm MeetingDateLocation
Pricing Strategy27th May 2021, 13.00-15.00Virtual meeting via Zoom
One to one meetings with Monitor Farmersw/c 7th June 2021Virtual meeting via Zoom
Online meeting with Community Group and forecasting/financial performance specialist10th June 2021, 13.00-15.00Virtual meeting via Zoom
Online Meeting24th June 2021, 10.00-12.00Virtual meeting via Zoom
Farm Walk- Drift8th July 2021, 13.00-16.00Physical Meeting if permitted
Online Meeting29th July 2021, 10.00-12.00Virtual meeting via Zoom
Farm Walk- Lennox of Lomond5th August 2021, 13.00-18.00Physical Meeting if permitted
Agritourism Monitor Farm Project West Central Scotland.

Our Latest News

  • 04 Nov Scottish Agritourism Monitor Farm Programme – October Virtual Meetings Report

    During the Covid-19 restrictions, our Scottish Enterprise Agritourism Monitor Farm meetings have switched from the face to face monthly meetings to fortnightly meetings, lasting two hours via Zoom. The first meeting to take place in October focused on search engine optimisation (SEO) and being seen on the web with Lesley Wood from LMW Consulting. October’s second meeting focused on sharing information about suppliers from different areas of an agritourism business and rating them. The meeting was an informal discussion between attendees, who exchanged information on costs/rates and systems they have in place. This was a closed, confidential meeting however some general take home messages are detailed in the report below. Click here to access October’s report which includes a link to the full presentation from the meeting on October 8th......

  • 08 Oct Scottish Agritourism Monitor Farm Programme – September Virtual Meetings Report

    During the Covid-19 restrictions, our Scottish Enterprise Agritourism Monitor Farm meetings have switched from the face to face monthly meetings to fortnightly meetings, lasting two hours via Zoom. The first meeting to take place in September focused on making money from farm tours.  The meeting discussed key areas that businesses should research, review and analysis in order to make the most of farm tours including; – Setting the right price for tours – How to adapt your business/personal life to ensure you are offering tours at suitable times (e.g. weekends, after school etc.) – Top tips to ensure your farm tour offering features high on Google listings. The second meeting on 24th September focused on customer data bases, loyalty schemes, e-news & GDPR. Click here to access September’s report which......

  • 08 Oct Scottish Agritourism Monitor Farm Programme – August Virtual Meetings Report

    During the Covid-19 restrictions, our Scottish Enterprise Agritourism Monitor Farm meetings have switched from the face to face monthly meetings to fortnightly meetings, lasting two hours via Zoom. Thanks to digital technology, we were joined by Carly Bussenchutt, an Australian farmer and agritourism business owner for this business health check meeting on the 13th August. Carly shared a very moving and inspiring story about resilience and putting Covid-19 into perspective, having come through a much worse experience with the bush fires.   The second meeting to take place in August focused on gift vouchers and Christmas promotions. Click here to access August’s report which includes links to the full presentations from both meetings....

  • 20 Aug Scottish Agritourism Monitor Farm Programme – July Virtual Meetings Report

    During the Covid-19 restrictions, our Scottish Enterprise Agritourism Monitor Farm meetings have switched from the face to face monthly meetings to fortnightly meetings, lasting two hours via Zoom. Each month a report will be issued highlighting some of the key points and resources from the monthly meetings. Two meetings were held in July which focused on looking at the roles within your own business and measuring the digital marketing impact. Click here to access July’s report which includes links to the full presentations from both meetings....