Welcome to the Scottish Agritourism Monitor Farm Programme

The new Scottish Enterprise Agritourism Monitor Farm Programme is a three-year programme established to provide expert and peer group support, knowledge exchange, skills development and confidence building to a wide range of agritourism and rural businesses across Scotland.

Funded by Scottish Enterprise
Agritourism mon farm - Castleton Farm-005

Stuart & Jo McNicol are directors of DRIFT. Ltd – a new café and agritourism business the couple opened in June 2018. Jo works full time in the café business and also runs an events business called Castleton Events. Both agritourism businesses are based on land on the family farm, run by Stuart and his father Bill, which compromises of 430 acre of cereals.

Agritourism Monitor Farm Project West Central Scotland.

The Lennox family run two self-catering agritourism businesses on their 1,500 hectare working hill sheep farm located on the banks of Loch Lomond. Bobby, Anne and Kay work full time on the farm which is a tenant farm on Luss estate. Kay is the 10th generation of the family to work in the family farming business. Kay and her husband Dougie are developing a new luxury glamping business based on giving visitors the opportunity to undertake a range of farm tours and unique experiences, which the whole family will be involved in delivering.


Key Dates

Monitor FarmDateLocation
West Central - Branding Your BusinessWednesday 26th June 2019, 16.00-20.00Luss Village Hall, Church Road, Luss, G83 8NZ
East Central - Putting Agri into AgritourismThursday 8th August 2019, 14.00-17.00DRIFT, Canty Bay, North Berwick, EH39 5PL
West Central - Making Money from Farm ToursThursday 5th September 2019, 10.00-16.00Venue TBC
East Central - Food TourismTuesday 1st October 2019, Time TBCDRIFT, Canty Bay, North Berwick, EH39 5PL
West Central - Family SuccessionFriday 1st November 2019, Time TBCVenue TBC

Come along to the next meeting of the new Scottish Enterprise Agritourism Monitor Farm Programme at Luss Village Hall, Church Road, Luss, G83 8NZ on Wednesday 26th July 2019.

The theme for the West Central meeting is focused around branding and choosing the correct name and brand for your business.

To register for any of the upcoming Agritourism Monitor Farm Meetings click here.

Our Latest News

  • 13 Jun Branding Your Business

    Lesley Wood an experienced brand and marketing consultant is working with the Lennox family (West Central Agritourism Monitor Farmers) undertaking a brand workshop. Some of the challenges which require to be addressed are – – Multiple names for different areas of the business – are they separate offerings to the market place or one offering? – Multiple websites/social media channels with duplication of effort and diluting followers and google ranking impact – How do the family best use the iconic Loch Lomond brand to their best advantage – What should the overall name for the business be? Should it be one brand or two/more? Listen to what Lesley and Kay Wilson (West Central Monitor Farmer) hope to achieve for Shantron and Shemore farms at the end of the workshop and......

  • 13 Jun The Right Staff Are Key To Your Business – John Sinclair, Craigie’s Farm Shop

    In 2007 John Sinclair and his wife Kirsteen diversified their farming enterprise to include an Agritourism element – Craigie’s Farm Shop. Initially starting out as a small farm shop selling produce from their farm, the business developed exceptionally quickly driven by public demand and today consists of the following areas; • Farm Shop o Gifts, deli, home baking etc. • Butchery o Including buffalo meat from the nearby buffalo farm as well as a selection of Scotch Beef & Lamb • Activities o ‘Pick your own fruit’ o Native kids trail (farm walk) o Tasting/cookery demos and workshops • Meeting rooms available for hire • Farm business John shared his experiences of recruiting, training and retaining staff for the past 12 years with the 30+ Scottish business operators who attended......

  • 13 Jun East Central Meeting Two Report – Recruiting, Training & Retaining Great Staff

    The second East Central Monitor Farm meeting was held on Wednesday 5th June 2019 at DRIFT café, with the theme ‘Recruiting, Training & Retaining Great Staff’. Over 30 businesses from across Scotland attended the meeting which focused on how businesses should manage staff in order to create a welcoming and workable environment for employees, employers and visitors who come to a business. The meeting included advice from guest speaker John Sinclair who owns Craigie’s Farm Shop. John spoke about his journey from an employer starting out, to employing a team of over 60 people. He focused on how he attracts great people to work for him and how he maintains a happy and productive workforce. Click here to get access to the full report from East Central Meeting Two....

  • 24 May West Central Meeting One Report – First Impressions Count

    The first West Central Monitor Farm meeting was held on Tuesday 7th May 2019 at Shantron & Shemore Farms with the theme ‘First Impressions Count’. Over 50 businesses from across Scotland attended the meeting and gave their honest feedback to the Lennox family about their self-catering cottages and hill sheep farms based on the banks of Loch Lomond.   Click here to get access to the full report from West Central meeting one....