During the Covid-19 restrictions, our Scottish Enterprise Agritourism Monitor Farm meetings have switched from the face to face monthly meetings to fortnightly meetings, lasting two hours via Zoom. The first meeting to take place in October focused on search engine optimisation (SEO) and being seen on the web with Lesley Wood from LMW Consulting. October’s second meeting focused on sharing information about suppliers from different areas of an agritourism business and rating them. The meeting was an informal discussion between attendees, who exchanged information on costs/rates and systems they have in place. This was a closed, confidential meeting however some general take home messages are detailed in the report below. Click here to access October’s report which includes a link to the full presentation from the meeting on October 8th......

During the Covid-19 restrictions, our Scottish Enterprise Agritourism Monitor Farm meetings have switched from the face to face monthly meetings to fortnightly meetings, lasting two hours via Zoom. The first meeting to take place in September focused on making money from farm tours.  The meeting discussed key areas that businesses should research, review and analysis in order to make the most of farm tours including; – Setting the right price for tours – How to adapt your business/personal life to ensure you are offering tours at suitable times (e.g. weekends, after school etc.) – Top tips to ensure your farm tour offering features high on Google listings. The second meeting on 24th September focused on customer data bases, loyalty schemes, e-news & GDPR. Click here to access September’s report which......

During the Covid-19 restrictions, our Scottish Enterprise Agritourism Monitor Farm meetings have switched from the face to face monthly meetings to fortnightly meetings, lasting two hours via Zoom. Thanks to digital technology, we were joined by Carly Bussenchutt, an Australian farmer and agritourism business owner for this business health check meeting on the 13th August. Carly shared a very moving and inspiring story about resilience and putting Covid-19 into perspective, having come through a much worse experience with the bush fires.   The second meeting to take place in August focused on gift vouchers and Christmas promotions. Click here to access August’s report which includes links to the full presentations from both meetings....

During the Covid-19 restrictions, our Scottish Enterprise Agritourism Monitor Farm meetings have switched from the face to face monthly meetings to fortnightly meetings, lasting two hours via Zoom. Each month a report will be issued highlighting some of the key points and resources from the monthly meetings. Two meetings were held in July which focused on looking at the roles within your own business and measuring the digital marketing impact. Click here to access July’s report which includes links to the full presentations from both meetings....