In line with Government guidance surrounding COVID-19, the Scottish Agritourism Monitor Farm meeting scheduled to take place on Friday 3rd April 2020 will now consist of a virtual meeting via Zoom on Thursday 2nd April, starting at 10am.
The theme ‘Getting Market Ready’ will set out objectives for the day, for attendees to then go away and work on individually. Attendees will then meet again via zoom from 4pm to feedback what each person has been working on. Facilitator Caroline Millar will be available via phone/zoom throughout the day to speak to people individually about their business.
Some of the areas that will be covered during the meeting are;
- Developing a new website – If you don’t have a website yet, many web developers are working from home and website companies may still be open – you and they can be getting on with this just now so you are prepared to launch your new website when people are beginning to think about getting out and visiting new places again;
- Updating website content – people may already be at home surfing the internet and looking at their future days out, short breaks and holiday destinations to help give them something to look forward to after COVID-19 passes – your website content needs to be up to date, look professional and be able to catch the interest of those dreaming about where they will go in the future;
- Social Media – With the whole of the UK in lockdown, digital marketing has never been more important and keeping your social media post fresh, light-hearted and informative will be key to keeping customers engaged. You can also create a number of social posts with the help of guidance from Caroline on the day of the virtual meeting and schedule them onto your social media platforms to keep communicating with people about your business;
- A 12-month review – We have just had the final meeting signifying year one of the Scottish Agritourism Monitor Farm programme – what actions have you taken from each meeting, did you make the changes to your brand, write your story, update your website?
To register for the upcoming Agritourism Monitor Farm Meeting click here.