Caroline Millar
Lead Facilitator
Lead Facilitator
Caroline’s role is to deliver the monitor farm meetings on behalf of Scottish Enterprise, facilitate each meeting and to provide business support and advice to the monitor farmers and core community group outwith the meeting. Caroline particularly loves pricing strategy and ensuring farmers who diversify charge the right amount for their very sought after tourism experience.
Caroline has run a rural business consultancy since 2007 supporting a range of businesses and delivering the first two agritourism monitor farms in Scotland in 2014/15. Along with husband Ross, she runs her own luxury tourism business, The Hideaway Experience. She has an MBA, is a Scottish Enterprise Rural Leader, a Nuffield Scholar, board member of the new Food Tourism Strategy Board, board member of SRUC and has spent most of the last seven years working in agritourism at home and abroad. Caroline and her husband Ross farm beef, sheep and malting barley on the family farm at Auchterhouse, near Dundee.
Programme Manager
Working closely with the Lead Facilitator, Jill’s role is to plan and deliver the schedule of meetings and support for the Agritourism Monitor Farm Programme ensuring this meets the needs of all stakeholders.
Jill joined the Agritourism Monitor Farm Team in 2024 as Programme Manager. Having previously worked in Further and Higher education for 20 years, Jill has extensive experience in supporting learning and development for both individuals and businesses across a range of sectors but has a particular interest in tourism and hospitality. Jill achieved an MBA in 2012 and is a proud member of the Chartered Management Institute. Jill was born and brought up on a farm in Perthshire and retains strong links with the rural sector so brings an understanding of the current landscape to the programme.
Project Manager, Scottish Enterprise
Julia has over 25 years in economic development and currently leads on a wide portfolio of national rural programmes for Scottish Enterprise. These include the Rural Leadership Programme, Agritourism Monitor Farm, Planning to Succeed Tourism and Planning to Succeed Scottish Flowers. These programmes engage with a wide range of rural sectors including agriculture, tourism, food and drink, energy, horticulture and rural services and involve supporting rural businesses the length and breadth of Scotland.
Julia has travelled extensively as part of her role and has strong international linkages with America, Canada, Australia, Sweden and Finland. Julia has presented on Leadership at the International Rural Development OECD in 2017 (Memphis, USA) and participated/moderated at the OECD Rural Development Conference 2019 (Seoul, South Korea).