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West Central Meeting Four Report – Business Boot Camp

Click here to access the fourth and final West Central Scottish Enterprise Agritourism Monitor Farm meeting report of 2019, which took place on Friday 1st November 2019. The all-day meeting focused on the theme ‘BUSINESS BOOT CAMP” and  followed a slightly different format in comparison to previous meetings, with the aim to provide a confidential and supportive environment for business owners to share challenges, find solutions and to share and discuss new business ideas. The meeting was held with Chatham House Rules which ensured that any outputs from the meeting are either not attributed to a particular business and/or have not been shared out with the group....

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EAST CENTRAL MEETING THREE REPORT – PUTTING AGRI INTO AN AGRITOURISM BUSINESS

Click here to access the meeting report from the third East Central Monitor Farm meeting. The third meeting held at Castleton Farm by kind permission of East Central Monitor Farmers, Stuart and Jo McNicol, focused on how to put the 'Agri' element into an Agritourism business, particularly if you had an arable farm. The meeting had a large turnout with over 30 attendees from across Scotland. Guest speak Sascha Grierson spoke about her experiences with diversifying their organic farm near Perthshire. Attendees also got a tour of Castleton farm, with Stuart & Jo highlighting some of the ideas they have had to try and incorporate the farm and their two other businesses at DRIFT. cafe and Castleton Events....

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Putting ‘Agri’ into an Agritourism Business

The recent East Central Monitor Farm meeting followed the theme 'Putting Agri into an Agritourism Business'. At the event, guest speaker Sascha Grierson from Grierson Organics spoke to attendees about her experiences with diversifying their organic farm near Perthshire. Sascha along which her husband Hugh developed the business which now includes; An on-farm butchery with produce sold directly online or through local farmers markets Farm tours which include a tour around the butchery Steak and Lamb tasting experiences within the Farmhouse kitchen Burger making experience Click on the following links to watch parts two, three and four from Sascha talk. Part Two  Part Three Part Four...

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Branding Your Business Questionnaire Feedback

During the West Central Agritourism Monitor Farm meeting on 26th June 2019 attendees completed a questionnaire (available in our 'How To Guide') based on what thoughts and ideas they have for the brand of their business. Grant from Carr's Hill shared his feedback with the group along with William Smith, Jenny Cowan and Sacha Grierson, . Their feedback videos are available via the links below; William Smith's Feedback Video Jenny Cowan's Feedback Video Sacha Grierson's Feedback Video...

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West Central Meeting 1 – Highlights

Over 50 individuals from businesses across Scotland attended the first West Central Agritourism Monitor Farm meeting at Shantron and Shemore farms on Tuesday 7th May 2019. The meeting theme 'first impressions count' gave the individuals the opportunity to give their honest feedback to the Lennox family about their self-catering cottages and working hill sheep farm....

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Agri-tourism: the way to grow for Scottish farmers

NatWest recently interviewed Caroline Millar, Scottish Agritourism Monitor Farm Facilitator about the monitor farms, and agritourism growth in Scotland. Millar believes there are two main driving forces behind the growing interest in and uptake of agri-tourism. “First, I really believe that there is an increasing consumer trend towards people understanding where their food comes from, and real authentic experiences,” she says. “And second is the need for farmers to add value to what they already do, and make their farms more sustainable. But I feel it is important that they offer a full agri-tourism experience, not just a rural tourism experience that happens to be on a farm. “One of the key challenges for the industry is: how do we stand out as a very rich experience that is different to just going...

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Five Minute Fact Sheet – First Impressions

After a while it is difficult to see our business as others would see it for the first time. Customers are constantly coming to get to know your business for the first time and will either have a positive or negative view of it, or somewhere in between. Click here to get access to our First Impressions fact sheet about customers first thoughts and opinions to a business. ...

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