Branding Your Business
Lesley Wood an experienced brand and marketing consultant is working with the Lennox family (West Central Agritourism Monitor Farmers) undertaking a brand workshop.
Some of the challenges which require to be addressed are –
– Multiple names for different areas of the business – are they separate offerings to the market place or one offering?
– Multiple websites/social media channels with duplication of effort and diluting followers and google ranking impact
– How do the family best use the iconic Loch Lomond brand to their best advantage
– What should the overall name for the business be? Should it be one brand or two/more?
Listen to what Lesley and Kay Wilson (West Central Monitor Farmer) hope to achieve for Shantron and Shemore farms at the end of the workshop and come along to the next West Central meeting on Wednesday 26th June 2019 to find out more.