Author:Agritourism

Jeremy Buxton on Effective Communication

Posted on January 8, 2024

Jeremy follows in the footsteps of his father and his grandfather, who bought their family farm in the 1960’s. After 12 years living and working in Paris, Jeremy turned his back on his career in sports television to return to the family farm. A passion for regenerative farming and producing high quality food for the local community has seen many changes on the farm in the management and farming practices. Jeremy is determined to farm in a manner that regenerates the soils and biodiversity on the farm whilst helping to prevent climate change. Jeremy is skilled in broadcasting, video, and documentaries and will be one of the core speakers at Scotland's Agritourism Monitor Farms Online Communications Masterclass. ...

First Impressions Count

Posted on December 23, 2023

in Agritourism, Uncategorized

by Agritourism

Scotland's Agritourism Monitor Farms Programme closes 2023 on a high with the completion of the First Impressions Count meetings. Each of Scotland's new Agritourism Monitor Farmers hosted meetings that invited fellow rural business owners into their business to provide feedback on their 'first impression' of that Monitor Farmer's business. Each Monitor Farmer received praise and criticism about areas of their business with the goal of being constructive. The Monitor Farmers gained new perspectives on their businesses, and could see their own businesses with fresh eyes which proves difficult at times when your nose is to the grindstone. Equally, all attendees benefitted from this exercise as much of the feedback was applicable to their own businesses. We look forward to 2024 where we will continue to grow a network of proactive...

Branding Workshop With Lesley Wood

Posted on December 22, 2023

in Agritourism, Uncategorized

by Agritourism

Join Scotland's Agritourism Monitor Farms Programme on Wednesday the 24th of January for a Branding Workshop. Lesley Wood will be running the workshop. Lesley is an experienced brand consultant working with many businesses across Scotland including many agritourism businesses. Lesley will cover all aspects of Brand, good practice and offer case study examples from the agritourism sector including from the four monitor farming businesses. As part of this meeting, businesses will get the chance to visit Forest Farm - The Organic Dairy , on the outskirts of Aberdeen hosted by the Willis Family. Participants will be able to hear from the Willis family about the business overall but also their brand and how this helps to drive sales. follow this link to register for the event. ...

Communications Masterclass Online Meeting

Posted on December 21, 2023

in Agritourism, Uncategorized

by Agritourism

Scotland's Agritourism Monitor Farms Programme is hosting an Online Communications Masterclass meeting on Thursday 18th January 2024 from 9.00 am - 10.15 am. Learn how to communicate the story of your business and family to both a consumer and industry audience. Claire Taylor our programme communications expert will offer practical advice and support across different communications channels. OIivia Midgley and Jeremy Buxton will also be contributing. Olivia is a journalist and editor specialising in food, farming, rural affairs, news, features and analysis. She is the Editor at Farmers Guardian. Jeremy formerly worked for Sky as a presenter and returned to farming in 2010 and has spent the last decade adding livestock, opening a campsite, planting agroforestry / fruit trees and in the last year opened a farm shop. Jeremy is skilled in broadcasting, video,...

Deputy First Minister Announces New Agritourism Monitor Farms for Scotland’s Agritourism Monitor Farms Programme

Posted on December 21, 2023

in Agritourism, Uncategorized

by Agritourism

At the Scottish Agritourism Conference held in Perth on November 21st & 22nd, Deputy First Minister Shona Robinson formally announced Scotland's four new Monitor Farmers for Scotland's Agritourism Monitor Farms Programme. To read the full press release follow this link, https://www.thescottishfarmer.co.uk/news/23942172.deputy-first-minister-announces-new-agritourism-monitor-farms/#fs92vxhzhl ...

Scottish Agritourism Monitor Farm Programme – October Virtual Meetings Report

Posted on November 4, 2020

in Agritourism, Uncategorized

by Agritourism

During the Covid-19 restrictions, our Scottish Enterprise Agritourism Monitor Farm meetings have switched from the face to face monthly meetings to fortnightly meetings, lasting two hours via Zoom. The first meeting to take place in October focused on search engine optimisation (SEO) and being seen on the web with Lesley Wood from LMW Consulting. October's second meeting focused on sharing information about suppliers from different areas of an agritourism business and rating them. The meeting was an informal discussion between attendees, who exchanged information on costs/rates and systems they have in place. This was a closed, confidential meeting however some general take home messages are detailed in the report below. Click here to access October's report which includes a link to the full presentation from the meeting on October 8th which focused on SEO with...

Scottish Agritourism Monitor Farm Programme – September Virtual Meetings Report

Posted on October 8, 2020

in Agritourism, Uncategorized

by Agritourism

During the Covid-19 restrictions, our Scottish Enterprise Agritourism Monitor Farm meetings have switched from the face to face monthly meetings to fortnightly meetings, lasting two hours via Zoom. The first meeting to take place in September focused on making money from farm tours. The meeting discussed key areas that businesses should research, review and analysis in order to make the most of farm tours including; - Setting the right price for tours - How to adapt your business/personal life to ensure you are offering tours at suitable times (e.g. weekends, after school etc.) - Top tips to ensure your farm tour offering features high on Google listings. The second meeting on 24th September focused on customer data bases, loyalty schemes, e-news & GDPR. Click here to access September's report which includes links to the full presentations from both...

Scottish Agritourism Monitor Farm Programme – August Virtual Meetings Report

Posted on October 8, 2020

in Agritourism, Uncategorized

by Agritourism

During the Covid-19 restrictions, our Scottish Enterprise Agritourism Monitor Farm meetings have switched from the face to face monthly meetings to fortnightly meetings, lasting two hours via Zoom. Thanks to digital technology, we were joined by Carly Bussenchutt, an Australian farmer and agritourism business owner for this business health check meeting on the 13th August. Carly shared a very moving and inspiring story about resilience and putting Covid-19 into perspective, having come through a much worse experience with the bush fires. The second meeting to take place in August focused on gift vouchers and Christmas promotions. Click here to access August's report which includes links to the full presentations from both meetings....

Scottish Agritourism Monitor Farm Programme – July Virtual Meetings Report

Posted on August 20, 2020

in Agritourism, Uncategorized

by Agritourism

During the Covid-19 restrictions, our Scottish Enterprise Agritourism Monitor Farm meetings have switched from the face to face monthly meetings to fortnightly meetings, lasting two hours via Zoom. Each month a report will be issued highlighting some of the key points and resources from the monthly meetings. Two meetings were held in July which focused on looking at the roles within your own business and measuring the digital marketing impact. Click here to access July's report which includes links to the full presentations from both meetings....

Scottish Agritourism Monitor Farm Programme – June Virtual Meetings Report

Posted on July 9, 2020

in Agritourism, Uncategorized

by Agritourism

During the Covid-19 restrictions, our Scottish Enterprise Agritourism Monitor Farm meetings have switched from the face to face monthly meetings to fortnightly meetings, lasting two hours via Zoom. The meetings kicked off on the first of June and each month a report will be issued highlighting some of the key points and resources from the monthly meetings. Click here to access June's report....