Author:Agritourism

West Central Meeting Three Report – Making Money from Farm Tours

Posted on September 12, 2019

Click here to access the full meeting report from the third West Central meeting which took place on Thursday 5th September 2019. The all-day meeting focused on the theme ‘making money from farm tours’ and was held at Bellfield Brewery, Edinburgh, the venue giving access to several high-quality speakers based within the city. 49 individuals from farming/agritourism enterprises attended the event from all over Scotland with people travelling from as far north as Morayshire and as far south as Dumfries....

Full Videos from West Central Meeting – Thursday 5th September 2019

Posted on September 11, 2019

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Get access to the full talk from each guest speaker at the West Central Monitor Farm meeting on Thursday 5th September, where the meeting theme focused on making money from farm tours. https://www.youtube.com/watch?v=HzgtTZMpSws&t=1193s https://www.youtube.com/watch?v=zvDSHv27v3I&t=875s https://www.youtube.com/watch?v=43e-2L6gMnY&t=1452s https://www.youtube.com/watch?v=xZJ1SbMgqJc https://www.youtube.com/watch?v=XvH8qu3i_hI https://www.youtube.com/watch?v=kzDUANDFRE0 ...

EAST CENTRAL MEETING THREE REPORT – PUTTING AGRI INTO AN AGRITOURISM BUSINESS

Posted on August 16, 2019

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by Agritourism

Click here to access the meeting report from the third East Central Monitor Farm meeting. The third meeting held at Castleton Farm by kind permission of East Central Monitor Farmers, Stuart and Jo McNicol, focused on how to put the 'Agri' element into an Agritourism business, particularly if you had an arable farm. The meeting had a large turnout with over 30 attendees from across Scotland. Guest speak Sascha Grierson spoke about her experiences with diversifying their organic farm near Perthshire. Attendees also got a tour of Castleton farm, with Stuart & Jo highlighting some of the ideas they have had to try and incorporate the farm and their two other businesses at DRIFT. cafe and Castleton Events....

Putting ‘Agri’ into an Agritourism Business

Posted on August 16, 2019

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by Agritourism

.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } The recent East Central Monitor Farm meeting followed the theme 'Putting Agri into an Agritourism Business'. At the event, guest speaker Sascha Grierson from Grierson Organics spoke to attendees about her experiences with diversifying their organic farm near Perthshire. Sascha along which her husband Hugh developed the business which now includes; An on-farm butchery with produce sold directly online or through local farmers markets Farm tours which include a tour around the butchery Steak and Lamb tasting experiences within the Farmhouse kitchen Burger making experience Click on the following links to watch parts two, three and four from Sascha talk. Part Two Part Three Part Four...

Putting ‘Agri’ into Agritourism at DRIFT. & Castleton Events

Posted on August 16, 2019

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We caught up with Stuart & Jo McNicol at the East Central Monitor Farm meeting on 8th August to find out what they were hoping to gain from the meeting, which focused on putting the 'Agri' into an Agritourism Business. Stuart and Jo are currently looking at ways to develop a stronger connection between the farm which is cereals based and their two diversification businesses; DRFIT. and Castleton Events....

Lennox Branding Update

Posted on July 17, 2019

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During the second West Central Agritourism Monitor Farm meeting on 26th June 2019, Lesley Wood from LMW Consulting gave feedback to attendees on the workshop that she carried out with the Lennox family. The workshop looked at branding all the enterprises that the Lennox's run within on brand, including creating a new brand name and logo. A copy of the brand questionnaire the Lennox family carried out with the progress they have made on developing the brand is available to view via the West Central meeting two report....

Branding Your Business Questionnaire Feedback

Posted on July 17, 2019

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.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } During the West Central Agritourism Monitor Farm meeting on 26th June 2019 attendees completed a questionnaire (available in our 'How To Guide') based on what thoughts and ideas they have for the brand of their business. Grant from Carr's Hill shared his feedback with the group along with William Smith, Jenny Cowan and Sacha Grierson, . Their feedback videos are available via the links below; William Smith's Feedback Video Jenny Cowan's Feedback Video Sacha Grierson's Feedback Video...

LMW Consulting presentation on how to successfully brand your business

Posted on July 17, 2019

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On Wednesday 26th June Lesley Wood from LMW Consulting attended the West Central Agritourism Monitor Farm Meeting to talk to attendees about how to successfully brand a business. The following video is PART 1 of Lesley's presentation she gave on the 26th June. Please see part 2 and part 3 for the remaining parts of the presentation on the following links; Part 2 Part 3...

West Central Meeting Two Report – Branding Your Business

Posted on July 5, 2019

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The second West Central Monitor Farm meeting was held on Wednesday 26th June 2019 at Luss Village Hall with the theme ‘Branding Your Business’. The meeting focused on why branding is important for your business and included advice and feedback from guest speaker Lesley Wood who owns LMW Consulting Ltd. She spoke about a brand being everything that the general public know, think they know and/or feel about your business. Offering advice and feedback to the 24 business representatives that attended, she provided insights to developing and evolving their own brand. Click here to view the full meeting report. Videos of Lesley's presentations along with the group feedback can been seen on the News & Blogs section....

Branding Your Business

Posted on June 13, 2019

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Lesley Wood an experienced brand and marketing consultant is working with the Lennox family (West Central Agritourism Monitor Farmers) undertaking a brand workshop. Some of the challenges which require to be addressed are – - Multiple names for different areas of the business – are they separate offerings to the market place or one offering? - Multiple websites/social media channels with duplication of effort and diluting followers and google ranking impact - How do the family best use the iconic Loch Lomond brand to their best advantage - What should the overall name for the business be? Should it be one brand or two/more? Listen to what Lesley and Kay Wilson (West Central Monitor Farmer) hope to achieve for Shantron and Shemore farms at the end of the workshop and come along to the next West...